PROBLEM IDENTIFICATION & RESEARCH
PROBLEM IDENTIFICATION & RESEARCH
Developing your own style and finding a fit is too hard.
Developing your own style and finding a fit is too hard.
After interviewing 6 people and surveying 50 more, we discovered that while daily outfit choices are often quick decisions, where special occasions drive people to experiment more extensively with their looks. Weather, mood, and desired aesthetic emerged as key factors, with most relying on a core rotation of staple items. While AI-powered outfit visualization resonated strongly with users, the friction of uploading and tagging wardrobe items proved to be a significant barrier. This revealed an opportunity for solutions that balance convenience with smart features like mood-based suggestions, weather coordination, and seamless wardrobe management.
After interviewing 6 people and surveying 50 more, we discovered that while daily outfit choices are often quick decisions, where special occasions drive people to experiment more extensively with their looks. Weather, mood, and desired aesthetic emerged as key factors, with most relying on a core rotation of staple items. While AI-powered outfit visualization resonated strongly with users, the friction of uploading and tagging wardrobe items proved to be a significant barrier. This revealed an opportunity for solutions that balance convenience with smart features like mood-based suggestions, weather coordination, and seamless wardrobe management.